B. The Franchsors

3. Trademark

The Company’s trade name “Golden Homes” and its logo are registered trademarks under the Trademarks Act 1993 (Act 194 of 1993). The slogan “If it’s Gold, it’s Sold” is part of the Company’s brand identity in the marketplace. Consumers’ decisions to purchase through a particular company are greatly influenced by its brand, which conveys intellectual and emotional attributes and messages...

4. Administration and Compliance Manual

We have a uniquely designed Administration and Compliance Manual, outlining in detail the organisation’s legal compliances and in-house management and training system, referred to as “The HUB.” Through The HUB, the Franchisees are able to manage their organisation and the Franchisor is able to pull their reports and track the overall success of the organisation, and ultimately to incentivise and...

5. Code of Ethics and Business Practices

The aim of Golden Homes is to ensure that its members practice the highest standard of ethics and fair business practices in franchising and to develop and expand the business environment for franchising in South Africa. As a Franchisee of Golden Homes and/or as an estate agent, you hereby agree always to act in a way consistent with this code of conduct, which incorporates the codes of conduct of the...

6. Training and Support

At SAGH we place extreme importance on the training of our agents. A well-trained sales team can lead to huge returns for a company and offers great opportunities for its agents. Real Estate is a highly competitive industry and having the edge over one’s competition is useful. According to a study cited on the Salesforce Training website, the calibre of a salesperson is the most important factor...

7. Frachisor Dislosure Document

The Franchisor’s financial disclosure document will be made available to new franchisees for a period of 14 (fourteen) days once a pre-agreement to purchase a franchise has been entered into. The following disclosure document is designed to assist any qualified prospective purchaser to make a final decision with regards to purchasing a Golden Homes...

8. The Franchisors

The Franchisors initially began Golden Homes as a single Real Estate enterprise based in Primrose, Germiston. The Company was incorporated in 2006 with a view to the franchise once the Company was in a financial position to do so. The first Franchisees joined the Company in 2008 and the Company currently has nine Franchisees. The Company’s registered trading name is SA Golden Homes Property Group...

10. Franchisor’s Obligations

The Franchisor’s obligations are as follows: To make the Business System available to the Franchisee together with support and Training on the system is done The Franchisor retains the right to choose whether or not to do training at the offices of the Franchisee. The Franchisee can attend training at the offices of the Franchisor. To make stock available at prices that are as affordable as...

13. Financial Projections

The financial projections for the Company over the next two years are based upon the success of its Franchisees. As this is a “pay as you perform” system, the performance of the individual Franchisees is paramount to its continued growth and success. The Company has not yet actively marketed or expanded its operation while building its own financially secure foundation and the full Business System....

16. Franchisor’s Statement

We, Dave and Yvonne van Wyk, as the Franchisors of the SA Golden Homes Property Group (Pty) Ltd hereby confirm that to the best of our knowledge and belief, the financial situation of the SA Golden Homes Property Group (Pty) Ltd has not deteriorated since the day the Auditor’s Certificate was...

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